It was premiered and performed live on Conan on March 12, 2013. The album's third single was ' No Guns Allowed' which features Snoop Lion's daughter Cori B and Canadian rapper Drake.

'Lighters Up' was official sent to Italian radio stations on February 8, 2013. It was released to iTunes on December 18, 2012, and its music video directed by Andy Capper was released exclusively to VEVO on February 2, 2013. The second single, 'Lighters Up', produced by Dre Skull and Major Lazer, featuring Jamaican musicians Mavado and Popcaan, with an uncredited Jahdan Blakkamoore on chorus. It was released on December 3, 2012, with its music video, directed by Andy Capper, being released on February 7, 2013. The first single, ' Here Comes the King', which is also a Major Lazer produced track with Ariel Rechtshaid and 6Blocc, features singer-songwriter Angela Hunte, who is best known for writing Jay-Z and Alicia Keys successful 2009 hit ' Empire State of Mind'. The music video, directed by filmmaker Eli Roth, was released on October 31, 2012. The first promotional single was ' La La La', a track produced by Major Lazer, was released on July 20, 2012. Other producers, including 6Blocc and Supa Dups, among others. Snoop has said, in regards to his new musical direction, 'I feel like I've always been Rastafari, I just didn't have my third eye open.' Diplo, Major Lazer, Ariel Rechtshaid and Dre Skull are the album's main producers, with Diplo serving as executive producer as well. He has cited reggae musicians such as Bob Marley, Peter Tosh, Bunny Wailer, Gregory Isaacs and Jimmy Cliff as influences for the album. Snoop Lion has traveled to Jamaica and studied in the Nyabinghi branch of the Rastafari movement. In 2014, the album was nominated at the 56th Annual Grammy Awards for Best Reggae Album. It is a companion project to the documentary film Reincarnated. The album's production was handled by Major Lazer, Ariel Rechtshaid, 6Blocc, Dre Skull, Supa Dups and Diplo, who also served as executive producer. Vegas, Collie Buddz, Miley Cyrus, Rita Ora, and Drake among others. The album features guest appearances from Busta Rhymes, Akon, Chris Brown, Mavado, Popcaan, Mr. The album's production was handled mainly by Diplo and his group Major Lazer.

The album is his departure from hip hop and his debut in the reggae genre.

The album was released on April 23, 2013, under Berhane Sound System and RCA Records. It is his first and so far only release under his reggae persona Snoop Lion. Reincarnated is the twelfth studio album by American recording artist Snoop Dogg.

Snoop lion here comes the king